Growth Marketing Lead
ecoplanet
Marketing & Communications, Sales & Business Development
Berlin, Germany · Munich, Germany
Posted on Mar 28, 2026
Growth Marketing Lead
München, Berlin
Full-time
Permanent employee
What we are building
At ecoplanet, we're building the operating system for the energy transition. Our AI-powered platform turns energy management from a cost center into a competitive advantage for European manufacturers – saving energy costs and unlocking operational efficiency. Backed by EQT Ventures, HV Capital and more and built by a team full of top-tier talent.
We've just entered a new phase for targeted commercial growth – and this is where you come in.
We've just entered a new phase for targeted commercial growth – and this is where you come in.
Why This Role Matters
TL;DR - We’re looking for a highly innovative Growth Marketing Lead to own and grow ecoplanet’s growth engine. As a team lead, you’ll mentor a small team and act as strategic driver and sparring partner to our founders. You’ll focus on opportunity creation, return on marketing spend, and building not just scalable - but sustainable growth. This is a high growth, high impact role with a team who values ownership, impact and cares deeply.
What you'll be doing:
What you'll be doing:
- Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact
- Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives
- Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t
- Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals
- Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest
- Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations
- Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention
- Embed AI into the daily operating system of the growth team, not just as isolated experiments
- Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement
- Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress
What You’ll Achieve
Language requirements
To ensure our messaging is clear and credible - full professional fluency in German is a must. Any additional language is a plus.
Skills, knowledge, and expertise
Must-haves:
- Strong track record in Growth (not necessarily classic marketing)
- Deep understanding of startup dynamics, prioritization, and hypothesis testing
- Highly pragmatic, impact-driven, and decisive
- Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area.
- Proven leadership mindset with a strong focus on team development
Strong Plus / Highly Relevant:
- Hands-on interest in and experience with AI in growth and marketing
- Experience with modern growth and marketing stacks (e.g. HubSpot, CRM automation)
- Understanding of SEO/GEO and AI-driven search trends
- Exposure to B2B, industrial, or Mittelstand customers - or very fast learner
- Energy sector knowledge is a big plus
What You Get
- Top of market team
- Competitive compensation (incl. VSOP)
- Jobrad, Jobticket, Wellpass, and more
- Offices in Munich & Berlin, or working remotely (your choice)
- Flexibility & autonomy
- Real impact: your work supports Europe’s transition to a smarter energy system