(Senior) Team Lead Marketing Analytics (all genders)
Holidu
Marketing & Communications, Data Science
Munich, Germany
Posted on Dec 12, 2025
(Senior) Team Lead Marketing Analytics (all genders)
Munich, Germany
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Holidu is one of the world’s fastest-growing vacation rental technology companies. Our mission is to make booking and hosting holiday homes free of doubt and full of joy, by helping hosts generate more bookings with less work and helping guests find a holiday home they truly enjoy. Our team of 700 colleagues from 60+ nations shares a passion for tech, an ambition for constant improvement, and a relentless drive to bring the best experience to more than 40k vacation rental hosts and 4 million annual guests.
Your future team
At Holidu, our mission is simple: we make booking and hosting of holiday homes free of doubt and full of joy - powered by smart technology, teamwork, and data-driven decisions.
We're building a new Marketing Analytics Team and we are looking for a Team Lead to shape it from the ground up, supporting our wide range of Marketing stakeholders, ensuring they have the data, tools, and insights they need to drive growth.
This role is on-site in Munich, with three office days per week.
We're building a new Marketing Analytics Team and we are looking for a Team Lead to shape it from the ground up, supporting our wide range of Marketing stakeholders, ensuring they have the data, tools, and insights they need to drive growth.
This role is on-site in Munich, with three office days per week.
Our Tech Stack
- Database: AWS Stack (Redshift, Athena, Glue, S3).
- Data Pipelines: Airflow, DBT.
- Data Visualization: Looker.
- Data Analytics: SQL, Python.
- Collaboration: Git, Jira, Confluence, Slack.
Your role in this journey
- You'll be part of Holidu's Business Intelligence department, leading data analysts and collaborating cross-functionally with data engineers and data scientists - fostering collaboration, learning, and analytical excellence.
- Engage with senior marketing leadership on strategic projects, providing insights that influence channel strategy and budget decisions, and ultimately our revenue growth.
- Translate marketing logic, for a diverse range of channels (e.g. Performance Marketing, SEO, CRM, affiliate) and use cases into analytical requirements and communicate complex findings clearly to both technical and commercial teams.
- Support and partner with Marketing Technology on tracking, event design, and data flows to ensure data quality and reliable reporting frameworks.
- Not shying away from hands-on work as an individual contributor (50% to start), while leading the team, diving deep into the details when needed.
- Shape the future of marketing analytics at Holidu by recruiting top talent, setting clear goals, and developing your team personally and professionally.
Your backpack is filled with
- 5+ years multi-channel marketing analytics experience in a B2B or B2C organisation where marketing is a core performance driver, with extensive hands-on expertise in at least one of the following: attribution, cost and revenue allocation, or bidding.
- People management experience - this should not be your first leadership role.
- A collaborative mindset with clear experience communicating with executive stakeholders and senior decision makers.
- You are mission-driven, with a working backwards mentality (i.e. starting with customer needs) and clear experience managing and delivering complex projects with multiple stakeholders. Ability to translate business goals into analytical solutions and break down complex topics into actionable insights.
- Excellent analytical and technical skills. Concretely: strong in SQL, Python (or similar), data visualisation skills as well as developing technical frameworks to serve a clear business need.
- A strong personal or team focus on AI enablement: you actively use AI tools to enhance your coding, planning, and workflows, and can enable your team to do the same.
Our adventure includes
- Impact: Shape the future of travel with products used by millions of guests and thousands of hosts. At Holidu ideas become products, data drives decisions, and iteration fuels fast learning. Your work matters - and you’ll see the impact.
- Learning: Grow professionally in a culture that thrives on curiosity and feedback. You’ll learn from outstanding colleagues, collaborate across disciplines, and benefit from mentorship, and personal learning budgets - with a strong focus on AI.
- Great People: Join a team of smart, motivated and international colleagues who challenge and support each other. We celebrate wins and keep our culture fun, ambitious and human. Our customers are guests and hosts - people we can all relate to - making work meaningful and energizing.
- Technology: Work in a modern tech environment. You’ll experience the pace of a scale-up combined with the stability of a proven business model, enabling you to build, test, and improve continuously.
- Flexibility: Work a hybrid setup with 50% in-office time for collaboration, and spend up to 8 weeks a year from other inspiring locations. You’ll stay connected through regular events and meet-ups across our almost 30 offices.
- Perks on Top: Of course, we also offer travel benefits, gym discounts, and other perks to keep you energized - but what truly sets us apart is the chance to grow in a dynamic industry, alongside amazing people, while having fun along the way.
Check out the adventure that awaits you on Instagram @lifeatholidu and dive straight into the world of Tech at Holidu for more insights!
Want to travel with us?
Apply online on our careers page! Your first travel contact will be Katharina from HR.
We are committed to diversity in all aspects of our business. We encourage applications from all genders, all corners of the world and all individual backgrounds. You are welcome to submit your application without a photo and without stating your gender, date of birth, marital status, nationality or disability status (if applicable). If you require any special assistance when arranging interviews, office visits or the recruitment process in general, please contact the relevant HR person responsible for this job and we will do our best to accommodate your needs.
We are committed to diversity in all aspects of our business. We encourage applications from all genders, all corners of the world and all individual backgrounds. You are welcome to submit your application without a photo and without stating your gender, date of birth, marital status, nationality or disability status (if applicable). If you require any special assistance when arranging interviews, office visits or the recruitment process in general, please contact the relevant HR person responsible for this job and we will do our best to accommodate your needs.