HOLY

weareholy.com

At Holy, our vision is to become the most loved soft drink brand of the 21st century. Traditionally, soft drinks fall into two categories: popular brands that are tasty but unhealthy, whereas those with a strong health focus usually lack great taste. At Holy, we break the status quo. With our product lines Holy Energy®, Iced Tea®, Hydration®, and Milkshake®, you get great taste with a clear conscience. Zero sugar. Zero bullsh*t. Since launching Holy from our living room in 2021, we have built a loyal customer base of 2 million+ across Europe and scaled profitably to more than €150m in sales, with a category-leading 4.6-star rating on Trustpilot and Reviews.io. And that’s just the beginning: backed by the world’s leading consumer investors, our team of 100+ aims to disrupt the soft drink industry while creating a product and brand consumers truly love.