The Company
Cognizant (NASDAQ:CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant has over 340,000 employees as of January 2025. Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 1000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world.
Cognizant Consulting
At Cognizant, our consultants orchestrate the capabilities to truly change the game across strategy, design, technology and industry/functional knowledge to deliver insight at speed and solutions at scale. Our consulting services elevate the unique abilities and business aspirations of customers and employees and build relationships based on trust and value.
Role Purpose
Etihad is seeking an experienced Customer 360 Business Analyst to support the design and delivery of a unified customer view across the airline’s digital, commercial, and operational platforms. This is a data centric BA role, requiring strong experience in customer data, integrations, and analytics, combined with a solid understanding of the aviation domain. The role will work across multiple workstreams to enable personalized customer experiences, effective communications, and data driven decision making.
Key Responsibilities
Elicit, analyze, document, and manage business and technical requirements across Customer 360 and related workstreams
Work closely with business stakeholders (Commercial, Marketing, Digital, Loyalty, Operations) to understand end to end customer journeys across the airline ecosystem
Analyze customer data flows, data feeds, schemas, and integration points between CRM, marketing, loyalty, booking, and operational platforms
Support data migration and data transformation initiatives, ensuring data quality, consistency, and traceability
Collaborate with architects, developers, data engineers, and vendors to validate solution designs against business and data requirements
Translate complex data and platform concepts into clear business artefacts, including:
Process maps and journey flows
User stories and epics
Data mappings and integration specifications
Acceptance criteria and test scenarios
Act as a bridge between business and technology teams to ensure Customer 360 solutions deliver measurable business outcomes
Support Agile delivery ceremonies including backlog refinement, sprint planning, and reviews
Essential Skills & Experience
Proven experience as a Business Analyst within technology led or data driven transformation programmes
Strong background in customer data, analytics, or Customer 360 initiatives
Aviation industry experience (airline, airport, loyalty, or travel technology) is critical
Hands on data analysis capability, with the ability to:
Interpret data models, schemas, and data feeds
Understand integration patterns and APIs
Work effectively with data engineers and analytics teams
Prior experience as a Data Analyst or in a data heavy BA role is a strong advantage
Experience with customer communications, CRM, marketing automation, or loyalty platforms
Exposure to Adobe Journey Optimizer and/or Amadeus platform
Strong understanding of Agile delivery methodologies
Excellent written and verbal communication skills, with the ability to engage senior stakeholders
Desirable Experience
Customer personalization, segmentation, or real time decisioning use cases
Working in large, complex, multi vendor environments
Key Competencies
Strong analytical and problem solving mindset
Data driven thinking with attention to detail
Ability to work across business and technical teams
Comfortable operating in ambiguity and fast paced transformation environments
Customer centric mindset aligned to Etihad’s premium brand experience
The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.
- Cognizant is a global community with more than 300,000 associates around the world.
- We don’t just dream of a better way – we make it happen.
- We take care of our people, clients, company, communities and climate by doing what’s right.
- We foster an innovative environment where you can build the career path that’s right for you.
About us:
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2025) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.