Senior Performance Marketing Manager
Superscale
Marketing & Communications
Posted on Mar 23, 2026
📈
Senior Performance Marketing Manager
Full-Time | Remote / Hybrid | Marketing
About the Role
We are looking for a Senior Performance Marketing Manager to own and scale paid media strategy across Meta Ads, TikTok Ads, and Google Ads for our B2B AI software product.
You will be responsible for driving pipeline and revenue through full-funnel paid campaigns, working closely with the growth, product marketing, and sales teams to turn ad spend into measurable business outcomes.
This is a high-impact role for someone who thrives at the intersection of creative strategy and data-driven optimization. You will build and lead our performance marketing function, shaping how we reach technical decision-makers, founders, and enterprise buyers in a fast-moving AI market.
Key Responsibilities
Own end-to-end campaign strategy, setup, execution, and optimization on Meta Ads, TikTok Ads, and Google Ads (Search, Display, YouTube), with primary focus on Meta and TikTok
Manage and allocate six- to seven-figure annual ad budgets, ensuring efficient CAC and ROAS targets are consistently met or exceeded
Design and run full-funnel campaigns targeting B2B audiences—from awareness and demand generation through to lead capture, nurturing, and pipeline acceleration
Build, test, and iterate on audience segments, lookalikes, retargeting flows, and custom audiences using CRM and product data (e.g., HubSpot, Salesforce, Segment)
Collaborate with creative teams to develop high-performing ad concepts, copy, and video assets tailored to each platform's format and algorithm
Implement and maintain robust conversion tracking, attribution models, and reporting dashboards (e.g., UTM frameworks, CAPI, Conversions API, GA4, Looker/Tableau)
Conduct rigorous A/B and multivariate testing across creatives, landing pages, audiences, bid strategies, and funnel stages
Stay ahead of platform algorithm changes, beta features, privacy regulations (iOS/ATT, cookie deprecation), and emerging B2B ad formats
Partner with sales and revenue operations to close the loop between marketing-sourced leads and closed-won revenue, optimising toward pipeline—not just clicks
Report performance insights and strategic recommendations to leadership on a weekly and monthly cadence
Requirements
5+ years of hands-on experience managing performance marketing campaigns on Meta Ads and TikTok Ads, with demonstrable expertise in campaign architecture, audience strategy, and creative testing at scale
Strong track record in B2B software or SaaS performance marketing; experience marketing AI, developer tools, or technical products is highly preferred
Deep expertise in Meta Business Suite / Ads Manager and TikTok Ads Manager, including Conversions API (CAPI) setup, pixel implementation, custom event configuration, and catalogue management
Proficiency with Google Ads (Search, Performance Max, YouTube) is a strong plus
Experience managing monthly ad budgets of $50K+ with clear accountability for CAC, ROAS, CPL, and pipeline contribution metrics
Solid understanding of B2B buying journeys, account-based marketing (ABM) principles, and how to target technical decision-makers (CTOs, VPs of Engineering, product leaders)
Hands-on experience with marketing analytics and attribution tools such as GA4, Looker, Tableau, Segment, or Triple Whale
Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo) and how they integrate with paid channels
Analytical mindset with strong Excel/Sheets skills; comfort with SQL or scripting (Python) for data analysis is a bonus
Exceptional communication skills—you can translate complex performance data into clear narratives for both technical and non-technical stakeholders
Nice to Have
Experience at an AI startup or in the generative AI / machine learning space
Familiarity with LinkedIn Ads, Reddit Ads, or programmatic (DV360) for B2B
Background in growth marketing, product-led growth (PLG), or demand generation in addition to paid media
Knowledge of privacy-first measurement approaches (MMM, incrementally testing, geo-lift studies)
What We Offer
Competitive salary and equity/stock options in a high-growth AI company
Flexible remote or hybrid work arrangement
Generous paid time off and company holidays
Professional development budget for conferences, courses, and certifications
Direct impact on company growth - your work will be visible at the highest level
Collaborative, low-ego team culture that values experimentation and speed
How to Apply
Please send your application to patrick@superscale.ai with your LinkedIn / X profile and a short motivational text on why you think you are a great fit for one of our open roles and what makes you stand out for this role.
We are an equal opportunity employer and welcome candidates of all backgrounds.