Full-Time | Remote / Hybrid | Marketing
About the Role
We are looking for a Senior Performance Marketing Manager to own and scale paid media strategy across Meta Ads, TikTok Ads, and Google Ads for our B2B AI software product.
You will be responsible for driving pipeline and revenue through full-funnel paid campaigns, working closely with the growth, product marketing, and sales teams to turn ad spend into measurable business outcomes.
This is a high-impact role for someone who thrives at the intersection of creative strategy and data-driven optimization. You will build and lead our performance marketing function, shaping how we reach technical decision-makers, founders, and enterprise buyers in a fast-moving AI market.
Key Responsibilities
Own end-to-end campaign strategy, setup, execution, and optimization on Meta Ads, TikTok Ads, and Google Ads (Search, Display, YouTube), with primary focus on Meta and TikTokManage and allocate six- to seven-figure annual ad budgets, ensuring efficient CAC and ROAS targets are consistently met or exceededDesign and run full-funnel campaigns targeting B2B audiences—from awareness and demand generation through to lead capture, nurturing, and pipeline accelerationBuild, test, and iterate on audience segments, lookalikes, retargeting flows, and custom audiences using CRM and product data (e.g., HubSpot, Salesforce, Segment)Collaborate with creative teams to develop high-performing ad concepts, copy, and video assets tailored to each platform's format and algorithmImplement and maintain robust conversion tracking, attribution models, and reporting dashboards (e.g., UTM frameworks, CAPI, Conversions API, GA4, Looker/Tableau)Conduct rigorous A/B and multivariate testing across creatives, landing pages, audiences, bid strategies, and funnel stagesStay ahead of platform algorithm changes, beta features, privacy regulations (iOS/ATT, cookie deprecation), and emerging B2B ad formatsPartner with sales and revenue operations to close the loop between marketing-sourced leads and closed-won revenue, optimising toward pipeline—not just clicksReport performance insights and strategic recommendations to leadership on a weekly and monthly cadenceRequirements
5+ years of hands-on experience managing performance marketing campaigns on Meta Ads and TikTok Ads, with demonstrable expertise in campaign architecture, audience strategy, and creative testing at scaleStrong track record in B2B software or SaaS performance marketing; experience marketing AI, developer tools, or technical products is highly preferredDeep expertise in Meta Business Suite / Ads Manager and TikTok Ads Manager, including Conversions API (CAPI) setup, pixel implementation, custom event configuration, and catalogue managementProficiency with Google Ads (Search, Performance Max, YouTube) is a strong plusExperience managing monthly ad budgets of $50K+ with clear accountability for CAC, ROAS, CPL, and pipeline contribution metricsSolid understanding of B2B buying journeys, account-based marketing (ABM) principles, and how to target technical decision-makers (CTOs, VPs of Engineering, product leaders)Hands-on experience with marketing analytics and attribution tools such as GA4, Looker, Tableau, Segment, or Triple WhaleFamiliarity with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo) and how they integrate with paid channelsAnalytical mindset with strong Excel/Sheets skills; comfort with SQL or scripting (Python) for data analysis is a bonusExceptional communication skills—you can translate complex performance data into clear narratives for both technical and non-technical stakeholdersNice to Have
Experience at an AI startup or in the generative AI / machine learning spaceFamiliarity with LinkedIn Ads, Reddit Ads, or programmatic (DV360) for B2BBackground in growth marketing, product-led growth (PLG), or demand generation in addition to paid mediaKnowledge of privacy-first measurement approaches (MMM, incrementally testing, geo-lift studies)What We Offer
Competitive salary and equity/stock options in a high-growth AI companyFlexible remote or hybrid work arrangementGenerous paid time off and company holidaysProfessional development budget for conferences, courses, and certificationsDirect impact on company growth - your work will be visible at the highest levelCollaborative, low-ego team culture that values experimentation and speedHow to Apply
Please send your application to patrick@superscale.ai with your LinkedIn / X profile and a short motivational text on why you think you are a great fit for one of our open roles and what makes you stand out for this role.
We are an equal opportunity employer and welcome candidates of all backgrounds.
